Current Affairs

March 18, 2008

Going Green as a Law Office

When I was attending Stetson University College of Law I remember one of my professors used to say "Paper's cheap and time is short!"  He said it a lot so it has kind of stayed with me over the years.  He encouraged us to only write on one side of the page in our notebooks and to basically use as much paper as possible.  There was also a joke in lawschool about the longer exam essay you wrote, the better grade you'd get.  Needless to say, law school didn't do a lot to encourage us to conserve paper.

But as time goes on, I find these sentiments staying with me. In an age of global warming and depleted rain forrests, I feel like as a lawyer, I do need to try to conserve paper if and when I can.  Some of the things we've done include:

1.  Going paperless - most of our files are on the computer now.  We use a case management software program called Client Profiles and it is a completely awesome system.  Technology continues to amaze me and what we are doing now - we couldn't even dream of when I became a lawyer just 13 years ago, its truly awesome.  Our office has a server and a back up server so that we have less chance of losing our system.  This means less paper and it also means that in the event of a major hurricane we can keep working - even remotely from another state - so that even if our whole office building was wiped out we'd have all of our files in the system which I could access by using a program called gotomypc or pcanywhere.  So going paperless has not only meant less paper for us, it also means we're more prepared for a natural disaster. 

2. We use recycled paper when we can and we reuse paper when we can.  This is sometimes difficult since we have to keep all of our client's information confidential and safe so we have to balance our desire to be "green" with out obligation to protect our client's confidentiality and privacy (the client's confidentiality and privacy has to win this fight every time).

3. I use electronic communication when I can - inter-office phoneslips and internet emails.  I feel for the most part these communications are safe, however, if something is particularly sensitive I will still opt for regular mail or a phone call or meeting.  But a lot of times using email is a quick and easy way to communicate.  I've even been able to represent clients all over the state of Florida thanks in large part to the internet.

We are continuing to become "Green."  I think it is a process and every little bit helps. 

As a side note, my father, Bob Fenderson, was a tree farmer in Maine.  He was even awarded the "Outstanding Tree Farmer Award" in 1994 from the Maine Tree Farm Program.  I grew up in a house where we recycled everything - from cans to paper; we had a compost pile; and we grew trees.   Hopefully that will counterbalance all the paper we use here in the office. 

If you have any tips about how we can become a "greener" office, I would love to hear from you.

February 27, 2008

Billboard Advertising

Our billboard sits at the corner of 34th Street and 22nd Avenue North in St. Petersburg, Florida.  The parents of my childrens' friends tell me that when they drive by their children shout "There's Mac & Allison's Mommy & Daddy!"   

I couldn't find a picture of the billboard handy but here is one of our old print ads.

And here is a little joke:  "How do billboards communicate with each other?" 

Answer "Sign Language"

(Read that on my son's popsicle stick last night :)

February 26, 2008

Atticus Practice Builder

Charlie and I attended the Atticus Pratice Builder last fall; Atticus is a group that helps attorneys be better attorneys and run their offices more efficiently and effectively.   The weekend long seminar was awesome. Check out my recommendation of Atticus by clicking here.  And here is Charlie's.

Attorney Advertising

I got an email from an attorneys advertising group this morning and it stated as follows:

"Florida BAR Advertising Rules and the First Amendment:   Any attorney who has advertised in Florida has probably experienced a few calls with the Florida Bar Ethics Committee to discuss what is and is not allowed in their print or television ad. Right or wrong, the Florida Bar’s advertising rules are among the most restrictive in the nation, prohibiting slogans, descriptions of the quality of service, testimonials, or ads depicting “suspense” or of “solving a problem”."

(For more information about that article go to http://blog.bardmarketing.com/)

Our firm used to have commercials (you can still see them on our website www.scottandfenderson.com) but we stopped running them years ago when the tv commercials for attorneys exploded.  I don't think you can watch tv in Florida for 15 minutes without seeing an attorney ad.  As an attorney, I find this midly interesting, I like to see who's advertising and what they are saying.  Some commercials are even informative, which I think is great (like the ones that advise you to get UM (uninsured motorist) coverage or advise you to keep a camera in your glove box in case you are involved in an automobile accident).  But most of the ads are just annoying and repetitive.  This morning I saw a commercial where the attorney bragged about having about 80 attorneys and 450 employees.  Thats 5.63 staff members to every lawyer, makes me wonder how much contact the clients get with the attorneys versus the staff.  Here is my perspective on that:  I think a law firm should not be like a big business, I think when a firm gets that big and has that much in overhead (think of the cost of all those ads) that it becomes like an overhead machine and this is not necesarily a good thing for the client.  We are intentionally small so that I can handle each of my cases personally.  We focus on making the most of each case rather than having the most cases.  If I could make the rules about advertising in Florida I would have no attorney ads on tv and only listings in the white pages and no billboards (even though we have used all of these types of advertising ourselves).  I think people should find lawyers based on word of mouth.  If you need a lawyer, you should ask your friends or business contacts who they use and who they like this is the best way to find a lawyer.  I'm proud to say this is how most of our clients come to us.