411-PAIN agrees to change ads, donate $550,000
South Florida Business Journal
by Paul Brinkmann, Reporter
Friday, June 1, 2012, 4:04pm EDT
A well-advertised attorney referral service, "411 Pain," has agreed to settle a lawsuit by the Florida Attorney General’s office by paying a $550,000 donation to local health care organizations and changing its ads.
The attorney referral service is a company owned by Davie residents Robert Lewin and Harley Lewin.
Attorney General Pam Bondi sued the company for alleged misleading ads that included promises of certain dollar amounts, like $100,000 or more for injuries and lost wages sustained in car accidents. Promising a specific outcome for a legal action is a violation of state law.
Bondi’s action also targeted 411 Pain’s practice of using actors dressed up like police officers who directed people to call a toll free number for the service. The ads didn’t state clearly that the officers were paid actors.
According to a news release from Bondi’s office, 411 Pain has agreed to a judge’s order that bars them from such making such ads.
The money will be split between Broward General Medical Center Broward General Medical Center and Joe DiMaggio Children’s Hospital for the benefit of indigent pediatric trauma patients.